Thursday, November 19, 2009

Gillette: Time for Damage Control?

If you live in Ireland, you most likely know all about Thierry Henry's little 'incident' the other night. For those of you who don't, have a look at the following video:

Die-hard footballs fans and Irish patriots are FURIOUS about this, and rightly so. This handball esentially cost Ireland the chance to qualify for the South Africa World Cup 2010 (by means of a penalty shoot out) after a grueling 90 something minutes, 1 great goal and an overall huge effort from the Irish side.

Now you may also know that Thierry Henry is one of the three (clean shaven) faces of Gillette for men. To many, that may not make much of a difference when it comes to their choice of shaving products. But you have to remember, the beautiful game has a strong effect on people, and a world cup only comes around every 4 years. Because of this, I think Gillette needs to implement some damage control, and quick. A quick glance around the internet will show you that a large amount of people (Irish and non-Irish alike) are claiming they will boycott Gillette products whislt Henry is still endorsing them.

That's just my opinion anyways, and food for thought for all you people. Sound off in the comments about what you think Gillette should do (if anything at all).

EDIT: I've just seen a group on Facebook entitled 'Boycott Gillette until they drop Henry'. Fri. Nov 20th 18:25 - 505 members and growing.

EDIT: Fri. Nov 20th 21:43 - Group up to 675 people!



Ed said...

Gillette won't drop him, well not because of this anyway, he's probably coming near to the end of his lifespan anyway.

Come a few weeks of Champions league etc this will have blown over, everywhere except Ireland.

Gillette prob couldnt care less if they lose the Irish market.

Manuel said...

Whilst I agree with Gillette not caring about the Irish market, I'm not so sure this will blow over so quickly.

Ireland is actually drawing quite a bit of international support on this one.

But still, some people have contacted Gillette to ask their opinion/response. Basically it's a feck off we don't care put into business/diplomatic language so you'll probably be ultimately correct!